Fun Facts – Interesting Stats about Sales

Nearly 12.3% of all the jobs in the U.S. are full time sales positions.

Over one trillion (that’s a 1 followed by twelve zeros) is spent annually on sales forces.

Average cost of customer contact:
Telephone sales calls = $33.11
Field sales calls = $276.48

A world class sales benchmarking study revealed that the calibre of the salesperson, in a B2B environment, is the most important factor influencing prospects’ decisions to buy.

In many companies, 20% of the sales force delivers 80% of the revenue. This means that hiring talented sales people is essentially a random event. Tossing a coin would be as effective.

64% of salespeople who fail, do so because they are in the wrong job, not becuase they cannot sell.

Top sales producers outperform average producers by 2:1, and low producers by 10:1.

Caliper Corp reports that 55% of the people making their living in sales should be doing something else.

Sales is a talent-based profession, and so the best sales training will only improve the performance of an individual on average by 20%. So a 5% can become a 6%, but an 80% can become a 96%.

Replacing your bottom 20% of salespeople with only average performers would improve sales productivity by nearly 20%.

Over 50% of sales managers are too busy to train and develop their sales teams. Sensible investment in recruiting and developing real sales talent produces amazing returns.

A 5% reduction in the customer defection rate can increase profits from anywhere between 25% and 80%.

Satisfying and retaining current customers is anywhere from 3 to 10 times less costly than acquiring new customers.

An average company loses between 10% and 30% of its customers each year.

92% of all customer interactions happen via the phone.

85% of customers report being dissatisfied with their phone experiences.

Source: Interesting Sales Facts, Outbound Excellence

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