A Word to the Wise

If you’re reading this article, you probably don’t need to. Confused? Good, I got your attention. The sales people I’m really directing this article to are those who probably got into selling by accident and don’t take it all that seriously. You know the ones. They’re glib, they’re good, and they treat selling like a…

Why Should I Buy From You?

Here’s one of the great truths of selling  –  if prospects can’t tell the difference between your product or service and your competitor’s product or service, they’ll make their buying decision on price. Now, this isn’t the only reason for the price objection coming up but it’s a major one.     It’s absolutely amazing how many…