How to Socialize Your Sales

Remember in the old days (like 2007) when getting to know customers meant actually visiting their office? These days the sales cycle might still include this experience, but the Web has opened up a whole new world for getting to know and interacting with prospects. This capability is something Nimble CEO and founder Jon Ferrara…

Avoiding the Price Objection

No one likes sticker shock, not you and certainly not your prospect. The last thing you want when you mention your final price is for the prospect to gasp, clutch his heart and keel over. That is why it’s wise to prepare your prospect for what’s to come in terms of the financial investment he…