Salesforce.com Leads, Accounts, Contacts & Opportunities: How Does It All Work?

Salesforce.com Leads, Accounts, Contacts & Opportunities: How Does It All Work?

One of the most fundamental aspects of the Salesforce.com funnel is the correct assignment of a Lead, Account, Contact and Opportunity.  It is also one of the most misunderstood features for most firms setting up Salesforce.com for the first time.  While every firm will have their own set of rules to determine what constitutes a…